How Troy, Michigan saved their library.
There really isn’t anything else to be said about the inherent awesomeness of this:
Thanks. This was actually mounted by an advertising firm, which won an Effie for its efforts. I’m hoping other advertising agencies will be inspired to mount similar efforts elsewhere. (Since I’m guessing there’s more money in pr than journalism or libraries maybe they can, like law firms, let their employees donate their skills for the general good…)
Thanks for the extra info and backstory, Beth. I hope you’re right: this was about the coolest thing I’d seen in a long time. It actually cut through the clutter and worked.
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